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Where did Joyful Jellybean come from?

Ellen Jellybean founder of Joyful Jellybean

As soon as my little one hit the 6-month mark, it was showtime! I was now expected to be an all singing, all dancing entertainer. Running on no sleep and a few too many espressos, I was desperate for a game plan. That's when I came up with the ultimate solution: Joyful Jellybean themed playtime!

Ellen - Chief Jellybean

Why themed boxes?

Sure, Farmyard Mondays, Garden Wednesdays and Safari Fridays may sound mad to some, but to new parents it can be a blessing to have a focus and a way to distinguish the days. I could find companies providing themed toys individually, but they all seemed to be too grown up for what my son needed. So I started researching and researching and researching and realised if I was having this trouble, at least one other parent would be in the same boat!

Toys for more than just play

Ellen Jellybean founder of Joyful Jellybean

Having themed toys to bring out daily helped make the days exciting and unique and allowed me to keep him entertained whilst having fun myself

Ellen - Chief Jellybean

Are the boxes just for gifts?

Joyful Jellybean was predominantly created to help parents and caregivers entertain their young children, but with that comes an amazing opportunity to gift a new parent with a 'thank me later' present.

You know that item that a friend who had already had a baby gave you that wasn't on your wish list? Yeah, the one that ended up being your saving grace? Yup, that's the one I'm talking about!

The 'in-the-know' gifts are so special and really help parents in the long run. They may sit on a shelf for a moment whilst you still try and keep all of the newborn babygrows in their colour coordinated boxes, but on that day when you're at the end of your tether and need something to help entertain your baby, this gift will be a blessing.

Also, it's sweet to see a newborn in the clothes you bought them, but seeing a 6 month old playing with the toy you gifted them time and time again? Priceless.

  • Interactive

    All products are selected for their sensory exposure and the designs that help babies discover their midline

  • Safety First

    Our toys are all CE certified and created by manufacturers who have designed the toys to last

  • Toy Rotation

    Select a few of your favourite themes and begin practising toy rotation to help keep your days fun

Safety First

Ellen Jellybean founder of Joyful Jellybean

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